Loves Sees Beyond Differences

It all started last February when Cecile and I attended a media event as part of "Adoption Consciousness Week." This program was held at Sulo Hotel in Quezon City. Cecile and I have never really been to this hotel and we were on the road early enought to attend this media event. During the program, I sat besides Atty. Abejo of ICAB, which stands for Inter-country Adoption Board. I had mentioned that Cecile and I were communications practitioners, doing advertising and PR work. And Atty. Abejo and I came to the conclusion that we could develop an advocacy campaign on adoption. Today, that small talk is now a full blown campaign that brings together, the Department of Social Welfare and Development (DSWD), Inter-country Adoption Board (ICAB) and McCann Philippines.

Picture shows Cecile and Jen DeVera-Paraiso of McCann Philippines talking to Bobby Tinio of ICAB during the media launch of "Love Sees Beyond Differences. Yes, we finally launched this adoption campaign entitled, “Love Sees Beyond Differences.” This campaign seeks to let more Filipino and foreign adoptive families like the Villas, Logans and Skopakow share their stories and their adoption journey. Hopefully, this will inspire more Filipino families to open up their hearts and homes to thousands of adoptive kids waiting in various child-caring agencies and orphanages around the country, very much like Rafa and Angel who are now part of our own families and Greenhome. “We have long sought to undertake a communications campaign give a new, more relevant perspective about legal adoption. Now, the Department, together with ICAB and McCann Erickson has finally made this possible,” says DSWD Secretary Dinky Soliman. "

Yes, that is award-winning songwriter and singer, Ogie Alcasid, listening to Cecile as my wife explains the role of communications in creating positive impact on everyday lives of Filipinos, specially, adoptive families!