Ogie shares his voice to Adoption

I have never really met Ogie Alcasid before. I only see him on TV as sometimes, Cecile and I would watch "Bubble Gang" on Friday nights. Then, a few days ago, we finally met at Loud Box Recording studio, where, together with the McCann Philippines team led by my wife, Cecile and my Comm Arts thesis team led by Rachel Ching attended the recording session of the adoption song, "I Love You Anak."

“I love you anak” sung by award-winning artist Ogie Alcasid, hopes to change the mindset of many Filipinos about adoption and encourage families to open their homes to adoptive children. Ogie prides himself as being a family man. He is married to Regine Velasquez, with whom he has a son, named, Nathaniel James. Down the road, we envision Filipino musicians and talents, from various genre, whether pop, rock or jazz, to all get-together with adoptive and their kids to sing many songs about adoption! Would that collaborative work be a beautiful and meaningful experience? Together with the Department of Social Welfare and Development (DSWD), Inter-country Adoption Board (ICAB) and McCann Philippines, and all its partners and friends from Center for Family Ministries, Kaisahang Buhay Foundation, Dominguez Marketing Communications, Adoptive Families Foundation and others, this Advocacy Campaign on Adoption entitled, “Love Sees Beyond Differences” will go further that anyone really expects. Like what Ogie said during the media launch,"I'm glad that they've used music as a start, as a kick off for the campaign because music is very powerful. We always say that music is the language of the soul.”

Yes, this campaign has soul!